First Experience News! is a site inspired by the motto ‘First Experiences with Serena’. You submit the name and photo of a family member or friend experiencing something for the first time, and it is turned into world news. A URL (for embedding) linking to the finished ‘news’ footage is issued for emailing to friends or family, aiming for a viral effect. The site also features ‘Serena Family Style!’, demonstrating the Serena in different family settings, plus Gachapin and Mukku as Nissan Advertising Directors creating ‘Serena, the commercial that never was’: fun even for people who aren’t Serena customers.