The Toronto International Auto Show is one of the largest in North America. The challenge was to attract more people to the Nissan booth and have them spend more time learning more about Nissan vehicles. Our solution was to create an interactive 3D hologram. Using Xbox Kinect, we created a simple interface you could control with one hand. A virtual showroom experience where car enthusiasts could select from every vehicle, every colour, every feature and spin to view from every angle. They came to see with the real cars. But stayed longer than ever to play with the virtual ones.