In order to provide only the latest news, we got up early for this new media format. Everyday at 6:00 am we collected topics that matter to builders – for example latest building machine developments, new safety footwear trends or affordable cafeteria offers.

We summed them up to a news ticker to be produced at 8:30 am and immediately submitted it to the station. This way, the worldwide fastest radio news had been brought to builders and craftsmen at precisely 9:30 am – containing only topics they are really interested in.

With our Pausomat we helped many professional drivers get a relaxing and tasty break. In addition, we made the roads safer and showed that Volkswagen Commercial Vehicles takes the wellbeing of professional drivers seriously. During our campaign we increased the test drive bookings at our Volkswagen Commercial Vehicles dealers