Turn delivery service as a functional benefit into an emotional experience.

When asked to come up with factors that contributes to a delivery expert Thai’s mentioned; speed, promotions and food temperature. The basics that is not set apart by brands but by the category’s attributes.

We wanted to show the benefit of KFC delivery beyond its functionality, delivering an emotional experience that truly shows how we are truly a delivery expert. Giving consumers a rewarding experience that is truly unique. Illustrating a clear delivery image to consumers.

Our limited edition trophy includes our bucket, drink cups, fries, box and bowl of packing connoting the movement of speed of our delivery experience. A design that resembles KFC delivery that can be anywhere and anytime, coming to seek you out wherever you are. Where the WOW boy, our waiter on wheels delivery boys will deliver this rewarding experience to 77 of our most supportive consumers. Taping their reaction when the delivery is made and making it an internet sensitive to make our packing a collector’s item.

Make KFC delivery more of an emotional experience, make consumers count the second till our food come with excitement not frustration.

Creating talk, making our most loyal consumers more feel valued and want to be our brand advocate.

Reaching a sales growth of 5% in 2016 from 2015 adding as much as +15,000 more transactions.