Not all heroes wear capes. Every day, thousands of real, inspiring people make it their mission to improve the lives of others. Inspired by a true story, the short film shows how ordinary people can go to extraordinary lengths to make life better for the people around them.

?Dressed as Spiderman and accompanied by a magical rendition of The Beatles’ ‘Revolution’, our everyday hero battles through a series of bizarre obstacles on a hectic journey through the city after oversleeping. What begins as a mad dash culminates with a dramatic leap off the roof of a building, and our hero’s altruistic intentions are revealed: his disguise is meant to bring joy to people in need – namely children in hospital with chronic illness.

National TV spots in Australia were selected to coincide with news programming, as it’s our audience’s peak viewing time. To capture C-Suite decision makers in 14 additional markets, we ran highly-targeted social media campaigns that would allow us to retarget and re-engage users who had engaged with the Everyday Hero content, in order to follow up with brand stories that deliver information on our innovations, as well as our core message: "There's always a way to make life better".

The ad was picked up in social media in over 40 countries, across 5 continents where it has achieved over 40 million leading to over 70 million total paid and unpaid views.