Father’s Day represents a significant opportunity for Perth City venues; however many families choose to stay home or go out to suburban venues, which are perhaps less special, but more conveniently located. So our objective was to inspire Mums and kids to make an effort and take their Dads to Perth City on Father’s Day. We thought about the effort it takes to be a Dad and we came up with our campaign line – Being a Dad’s a tough job. Then we recorded a real Dad interacting with his kids to share some genuine moments our audience could relate to.