In 2021, Uber Brazil wanted to reinforce its role as a movement ambassador

and remind people to use Uber when they need to go out.

But, as you may know, 2021 was a pandemic year and people still couldn't

go to epic parties or paradisiacal beaches.

So, the ordinary moments started to have a greater meaning.

We decided to celebrate the little events like the big ones. And remind people they could still go out to live those moments. After all, when you're stuck at home for months, even going to the dentist can be epic. So, we subverted a tribute that used to be reserved just for the most epic experiences: souvenirs.

T-shirts, ecobags, fridge Magnets, buttons, postcards, stickers and keychains with vibrant pop illustrations and ironic headlines were created to immortalize our most amazing moments of 2021. Even though they weren't numerous. Or amazing.

A 2021 research revealed that Brazilians were the people who felt the loneliest

during the pandemic. Historically, Brazilians always had an urge to go out

and see other human beings. But, since the big events were all canceled or suspended in Brazil, we decided to invite them to enjoy the places that were left: the ordinary ones.

Instead of a traditional campaign, we focused on creating something people could really engage with and proudly show their own ordinary moments.

To produce the 2021 Souvenirs, we partnered with the design and illustration studio, Barca. 24 vibrant pop illustrations of different ordinary moments were created and turned into premium cotton t-shirts, & ecobags; steel keychains, vinyl stickers, postcards, along with rubber buttons and fridge magnets.

25924 souvenirs were produced and sold for a symbolic price of $2 on the Uber app. The 2021 Souvenirs were delivered all over Brazil during August.

We launched the souvenirs with short videos on Uber Platforms and also sent it to influencers who raised the hype even more.

All 25924 souvenirs sold out in less than two weeks.

+300.000 engagements on social media.

98% positive comments.

Most remembered transport app by Brazilians in 2021.