Cannes Lions

Uber

BBH COMMUNICATIONS INDIA, Mumbai / UBER / 2017

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We see a man dropping his daughter to school. She’s in the back seat preparing for her school test. On the way to school, her father gets stuck in traffic. He figures a way out and eventually gets his daughter to school on time. We reveal at the end of the film that he’s not just a father dropping his daughter to school. He’s much more than that.

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