Cannes Lions

SPINAL CORD AND BRAIN INJURY TELETHON

BASSAT OGILVY, Barcelona / TV3 / 2011

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Description

Team Hoyt is an inspirational story of a family, a father, whose name is Dick Hoyt and his son, Rock. They compete together in marathons and triathlons around the country.

This real story was the idea to convince about the importance of our donations to fight against Spinal Cord and Brain Injuries.

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