To promote the epic rock Kings of Chaos concert that our client was sponsoring, we setup a promotion that would be close to the heart of every real rocker – and would give them a taste of what to expect at the concert. Obviously no concert is complete without hot rocker babes and guys so we got promoters and rocked out in a few bars in Cape Town and Johannesburg. We also gave our rock fans a chance to buy three tickets to the concert and get one free as well as a few complimentary drinks for rocking hard.

As a result of this campaign we managed to surpass our client’s goals of promoting Cell C’s sponsorship, making this one of the most successful and engaging sponsorship promotion that Cell C has ever done.

The Results - Completely sold out gigs in Cape Town and Johannesburg. Johannesburg even put on a 2nd concert.

Grand Arena 5 500 tickets

Sun City 7 000 tickets per night

62526 Kings of Chaos Facebook likes – likes went up by 5813

Within 1 month 1245 Unique YouTube views of the digital posters

Cell C brand recognition was at an all time high with South African rock fans.