Over 16032 boys and girls lined up in over 4 cities. Free media impressions worth thousands of dollars were generated.The campaign delivered double digit sales growth and brand awareness went up by 12%. It gave a platform to boys and girls who would've never dared to dream.And it changed the destinies of 3 underprivileged kids. One of whom has even been guaranteed a spot at AS Roma as soon as he turns 12.It was such a success that Tiger Biskuat wants to build this as an annual event that can keep getting bigger every years.