Cannes Lions
WIEDEN+KENNEDY, Shanghai / NIKE / 2008
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The main objective of this site is to engage and help kids participate in the league, to support the actual event from signing up to the final game; as well as providing all basketball kids, who are in Beijing or even in China, a complete offsite interactive experience. Inspired by the elegant Forbidden City, and citizen's imperial personality, a Battle of Nine Gates tournament came out, named “Beijing Young Emperor of Basketball”. The mixing of the basketball elements and Chinese culture creates a magical experience for youth; and also expressed a basketballers’ sprite: the desire of domination.
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