The Nike Air Show consists of a magnetic platform that allows shoes to hover 1.6 inches above the surface while, at the same time, a mechanism receives a signal from the web that make the shoes move forward.

The installation was placed in the most visited Nike Store in Buenos Aires for a month.

The participants could watch the race online live with video streaming.Those who moved the shoes the furthest or who accumulated the most total meters could win weekly prizes and a grand prize when it was over.

100,000 visits in 30 days19,000 completed racesThe participants’ air moved the shoes more than 41 km (almost a complete marathon)