To celebrate the 75th anniversary of the brand, named after its creator, famous tennis player René Lacoste, we’ve launched a micro-site: "tributetolacoste.com".This site presents tributes from several persons who have had personal experiences with the brand, its values, its history or just sweet memories with the crocodile branded clothes.Among the people involved are Michel Lacoste, René's son, Christophe Lemaire, Lacoste style designer, famous sports people such as Mats Wilander, Andy Roddick, Lorena Ochoa... Celebrities like director Wong Kar Wai, rock singer Lily Allen, actress Selma Blair and many more will also express their attachment to the brand.