Cannes Lions
BETC, Paris / LACOSTE / 2020
Overview
Entries
Credits
Execution
The film takes its departure in a fight and we see a couple on the verge of tearing itself apart. Words that can’t be taken back are said and a metaphoric gap is created between the man and the woman. As their home and the entire building collapses and crumbles into pieces around them, they suddenly realize that they have gone too far, and they take a brave leap back towards each other. The scene is intensified by the spectacular stunts and décor, in a powerful illustration of their desperate fight to not give up on one another and their values. L’Hymne à l’amour by Edith Piaf reinforces the incredible intensity and emotion of this film.
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