The hardball matches pitting "Nike5 Professionals (BRAND) with Japanese Players (CONSUMERS)" across the country. Using the pitch as our physical stage, the masked Nike5 invaders provided a hard-boiled lesson to Japanese players. At the same time we leveraged SNS.- YouTube: Declaration footage of the invasion to expand the tension.

- Twitter: All the action was covered simultaneously by live tweet commentary, that spread on-pitch excitement.

- Facebook: A non-fiction book documenting the invasion was written up with Nike5 spirit from its fanpage. More and more truths were born from direct, physical and real experiences of "brand vs consumers".

Despite the total budget being only $35,000, the Nike5 invaders grabbed the hearts of Japanese players and media alike. Every pitch was crowded by the audience to watch the hardball games. More and more players visit our SNS day by day.

- YouTube: over 30,000 views (including English subtitle version).

- Twitter: over 650 followers.

- Facebook: over 2,200 fans and over 120,000 views And most importantly, Nike5 products sold out across the country.