New Stuff creatures started appearing in the editorial pages preceding the New Stuff ad. As the reader approached the ad, the number of New Stuff creatures increased to attract attention and create momentum. Eventually the creatures entered the New Stuff ad carrying the reader’s attention with them.

The FFW TV campaign achieved higher recognition and recall at post-campaign PUMA focus groups, than any other PUMA TV campaign in 2005.SOoo Fast delivered the unconventional communication that its audience expects of PUMA. Q4 2005 footwear sales were up by 26% and PUMA achieved Q4 profit margins of 50%.