We created the world's first customisable 3D shoe configurator, which allows athletes to perform to their highest level, around the idea of enhancing their sporting DNA.Mi adidas is unique. It allows athletes to customise the fit, performance features and design of their shoes. The site demonstrates how wearing shoes perfectly matched to their specific needs is the best way for athletes to enhance their sporting DNA. Then we let them go and customise, using the shoe configurator created with the latest Holomatix Blaze technologies.The site launches early May. As a first in its field, we expect great success.