Nordstrom invited their customers to the Silverscreen experience through an e-mail. Once there, they could watch remixed music videos, shop for merchandise featured in the videos, visit a “Mixing Room” where they could mix and match clothing on a model while creating a personalised audio remix of the tracks, and then send their remixed track to friends.The campaign was bolstered by wild postings in trendy LA and NYC neighborhoods, an insert in Entertainment Weekly, newspaper ads placed in entertainment sections, alternative weekly publications, and online banners.