The experience starts on mobile by making a personal submission through a simple web app interface. Each user submits a favourite song. All users are matched against each others within the Cannes Lions community. The matches and connections are collected and presented via OOH multi touch screens and tablets around the festival area. The insights of the contributors and the music is presented on a nightly projection show with a unique theme each night.

Measured results was that 1/3 of the visitors to the festival was actively interacting with the campaign and submitting a song. Many more was interacting with the outdoor media and installations around the festival area.