There are plenty of dog lovers. But still lots of dogs are homeless. Though animal shelters offer temporary hope they are often overcrowded.

We needed to spread awareness about this and wanted people to adopt and give dogs a home full of love, care and affection - in a way that was pervasive and cost effective.

We tied up with a leading animal shelter – Sanjay Gandhi Animal Care Centre. We converted Samsung Brand Stores into on-the-spot adoption centres by playing videos of dogs up for adoption on Samsung Joy Plus televisions. Their unique Screen Capture or Like it? Keep it feature as we call it, allowed the viewer not only see dogs up close and personal but also save the pictures of the dogs they liked and take prints of them. After which all they had to do was simply call the animal shelter and take the dog home.

We converted Samsung Brand Stores into on-the-spot adoption centres by playing videos of dogs up for adoption on Samsung Joy Plus televisions. Their unique Screen Capture or Like it? Keep it feature as we call it, allowed the viewer not only see dogs up close and personal but also save the pictures of the dogs they liked and take prints of them. After which all they had to do was simply call the animal shelter and take the dog home.

Within the first few days the number of enquiries for adopting dogs shot up at Sanjay Gandhi Animal Care Centre. In less than a month 40 dogs found new homes and over 1500 enquiries generated.