Sprite with its brand message of “sudden refreshment”, by changing its selling space, delivered both the product and also a direct experience of sudden refreshment to cool people throughout Japan.

This campaign attracted many people to directly enjoy Sprite’s benefit of “sudden refreshment” and to buy the product.

This campaign created a massive buzz.

It was chosen to be No.1 in Japan's YouTube Ads Leaderboard, and the number of total view added up to more than 5,400,000.

Over 138,000 people experienced this sudden refreshment, and what’s more, the product marked double-digit growth compared to previous year.

Sprite cooled the people throughout Japan who could not stand heat.

By changing its way of selling, not only did it let people get refreshed from drinking but evolved the product to something can refresh you with all of your body and people directly enjoyed the experience.