The Prom Night was identified as a key ritual in the lives of Malaysian teens. Prom Night provides a potent mixture of people and emotions for Sprite Remix to connect with and relate to.To own the event of Prom Night and make it even better, Sprite Remix tied up with the hottest radio station in Malaysia, Hitz.fm, to organize ‘Hitz.fm Invades Your Prom – Remixed by Sprite ReMix’.

50% of schools were represented via 60,000 participants. More than 14 million credit points were awarded. Ad click-thru rates delivered 6.23%, whereas the industry average is only 0.50%. Our campaign contributed 25% of monthly traffic to www.hitz.fm . And, Sprite shares reached an all time high of 5.77%!