We created S.S.Y.P. - the world smallest condoms brand. We launched S.S.Y.P. in the hottest Polish series „MTV Warsaw Shore”. When the participants opened their condoms it turned out that they are very, very, very… small. Thanks to our cooperation with schools, S.S.Y.P. condoms are used during sex education programs, where young people learn how to properly use a condom. A text printed on the side of the condom explains the S.S.Y.P. acronym – Smoking Shortens Your Penis.

We launched S.S.Y.P. in the hottest Polish series „MTV Warsaw Shore”. When the participants opened their condoms it turned out that they are very, very, very… small. Thanks to our cooperation with schools, S.S.Y.P. condoms are used during sex education programs, where young people learn how to properly use a condom. A text printed on the side of the condom explains the S.S.Y.P. acronym – Smoking Shortens Your Penis.

The Warsaw Shore episode featuring over 10 minutes of branded content with S.S.Y.P. Condoms (jokes between the participants, conversation with our sexuologist and handing out of our condoms in clubs by the Warsaw Shore participants) was viewed by over 110.000 people, a record in Polish viewership of private channels. In social media our content reached over 2.000.000 people (Warsaw Shore, MTV Polska and participants profiles) and handed out thousands of S.S.Y.P. Condoms.