Priceless Table:

Built a five-star restaurant on a Times Square billboard. Cardholders enjoyed a meal catered and delivered by world-famous chef Marcus Samuelsson. PR, radio and social drove engagement.

Major League Baseball:

Home Run Derby integration featured SU2C celebrity ambassador, Modern Family’s Eric Stonestreet “surprising” game announcer, Pedro Gomez at a stadium restaurant communicating how to dine and donate with MasterCard.

50,000 fans and baseball players at Target Field during ESPN’s broadcast of the All-Star Game held branded signs honoring cancer victims shown live for a :90 in Placard Moment.

Culminated into live $4 million donation presentation during World Series with additional Placard moments.

To date, MasterCard donated $16 million+ to SU2C. Additionally:

• MasterCard’s dining category share grew 265%

• On Priceless Table launch day, MasterCard led SOV 30% against competitors, and maintained lead on Visa 27% to 16%

• 685MM digital impressions

• Search CTR grew +190% from 2013 while Cost-Per-Click dropped 72%

• Presence on Twitter, Facebook, Instagram and Tumblr drove a 25% increase in mentions vs. 2013, reaching nearly 12,000 buzz mentions

• NYC-based national radio personality Elvis Duran heightened awareness of SU2C and Priceless Table by talking with Marcus Samuelsson on-air for 15 minutes

• Top-tier PR in Wall Street Journal, USA Today, Forbes and ABCNews.com.