Some people think winter begins when you pull out your heavy coats and wool sweaters, or when you start to see your breath. Others look to the calendar to know the exact day. But we all know that the first snowfall of the season signals the true beginning of winter. Or, if you’re a fan of Starbucks, it’s when the holiday drinks and red cups return. This spot announced the return of both—winter and the Starbucks holiday drinks season—through a magical kind of snowfall, with kites that look like snowflakes, taking over New York City.