Cannes Lions
BLAST RADIUS, Vancouver / STARBUCKS / 2012
Overview
Entries
Credits
Description
Building a social network full of millions of fans is great for a brand. But beyond the ‘like’ and the ‘follow’ there has to be more. SRCH was created to fully engage Starbucks fans and reward them for their loyalty. This unexpected digital scavenger hunt surprised everyone who got involved.
Similar Campaigns
12 items