Cannes Lions

STARBURST SWEETS

WORKSHOP, Moscow / MARS / 2006

Film
Film
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Description

Starburst is introducing a mystery flavor that consumers must guess to win a prize. This campaign uses the drama and device of the "film noir" style of detective films to highlight the mystery of the flavor.A detective is helping a young man to identify a suspect through the use of a photo reconstruction. It is then revealed that the face features they are changing are actually fruits.

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