Cannes Lions
BBDO RUSSIA GROUP, Moscow / MARS / 2016
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The spot opens on a typical Russian yard. A group of arrogant kids confidently walks through, pushing nerds and threatening everyone they don’t find cool. Slightly ahead of them, we notice a thin short kid who moves slowly with his head down. Cool guys brashly approach their next victim. The kid turns around to the gang. And suddenly all gang members stumble in hesitation. A fluffy puppy head sticks out from a half-opened zipper of the kid’s jacket. All cool guys look at the puppy. The leader is not attacking, so the whole gang with serious faces awaits for his reaction. The leader strokes a puppy - it happily leaks his fingers and the tension between the kids is disappearing.
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