Cannes Lions

STARCRAFT VIDEO GAME

CHEIL WORLDWIDE, Seoul / BLIZZARD ENTERTAINMENT / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

It was one of the world’s biggest gaming festivals. The game festival entertained visitors with concerts, game matches and a wide variety of other exciting events. The event featured developer panels, opening and closing ceremonies, announcements, exhibitions, press conferences, and several hands-on attractions to multiply the fun.

Outcome

The event was a great success mobilizing hundreds of journalists from all parts of the world as well as tens of thousands of spectators. Numerous articles and broadcasts reported the world’s most meaningful game festival held in Seoul, Korea.

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