Cannes Lions
CHEIL WORLDWIDE, Seoul / BLIZZARD ENTERTAINMENT / 2008
Overview
Entries
Credits
Execution
It was one of the world’s biggest gaming festivals. The game festival entertained visitors with concerts, game matches and a wide variety of other exciting events. The event featured developer panels, opening and closing ceremonies, announcements, exhibitions, press conferences, and several hands-on attractions to multiply the fun.
Outcome
The event was a great success mobilizing hundreds of journalists from all parts of the world as well as tens of thousands of spectators. Numerous articles and broadcasts reported the world’s most meaningful game festival held in Seoul, Korea.
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