Cannes Lions
HUNGRY MAN, London / OMEGA / 2018
Overview
Entries
Credits
Description
The Speedmaster is an iconic watch. In 1965 it was flight-qualified by NASA for all manned
space missions and worn by Buzz Aldrin on the first lunar landing. Clooney was 9 years old at
the time.
The movie theatre environment perfectly blends the worlds of Clooney and Aldrin to create
a relaxed, natural setting for Aldrin to deliver his "director's commentary" of the space
experience. Totally unscripted, the pair had never met before - making this film a document
of this historic moment.
Execution
The 6 minute film was released on the 21st July 2017 - the date of the first moon landing -
on YouTube, omegawatches.com and at a launch event in the USA. It was followed up by a
series of 15 sec Instagram cut-downs and wider print /pr and social media campaign
celebrating 60 years of the OMEGA Speedmaster.
Outcome
The 6 min film had 1.5 million views in it's first week (YouTube) and continued to generates commentary on on blogs and newspapers during the 3 and 4th quarters of 2017.
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