Cannes Lions
DENTSU INC., Tokyo / TDK / 2022
Overview
Entries
Credits
Execution
TDK, the official partner of World Athletics Championships has been celebrating all athletes at start line for more a decade.
You may notice there is always TDK's logo behind the start line at World Athletics Championships.
In that sprit, this film shows the athlete's dialog between the present and the future, start and goal, to empower all athletes lining at start position.
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