Cannes Lions

STATION

OGILVY & MATHER INDIA, Mumbai / BREAKTHROUGH FOUNDATION / 2015

Film
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The film is the journey of a young woman stranded on a railyway platform late in the night. The last lady giving her company has left. She's all alone.

As she paces uneasily, she notices two off-duty policemen having their dinner in their station, relaxing and chatting. That's when the policemen notice that she's sitting outside alone. And they invite her to wait inside the warm station rather than on the platform.

But the young woman politely declines. They're men, after all, and it's half past twelve.

And then suddenly, a hand lands on her shoulder. She turns with a start, her heart in her mouth.

It's a police officer. But it's a lady police officer. And she invites the girl into the station, exactly how the male cops did. But this time, the girl heaves a sigh of relief, and follows the officer into the station.

We end on the voiceover: More women will make the world a better place for women. If only we let the girl child live.

The logo translates to 'Mission one thousand' (Referring to bringing the male-female ration back to 1000:1000)

The line below translates to 'Don't kill the girl child'.

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VIDEO MATRIMONIALS

OGILVY & MATHER INDIA, Mumbai

VIDEO MATRIMONIALS

2014, BREAKTHROUGH FOUNDATION

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