The Recyclage de Luxe showcased Stella Artois' efforts to be eco, yet chic.Hosted by Alain du Monde, father of the Recyclage de Luxe movement, the show consisted of 9 episodes through which Alain, his robot butler Albert 3000, the Mondettes and their exclusive guests proved that being green and stylish need not be incompatible, right down to the musical attraction - Florence et la Machine, playing their newly recycled release 'You've got the love'.The Recyclage de Luxe show aired 'Live from 1963' on 'Le Toube' - a 1960s YouTube channel. It was supported by a 360 degree media plan including Newspaper wraps, TV listings, online display, online magazine partnerships, Spotify takeovers, video projections on the London Underground, shop window installations, radio ads timed to coincide with the start of the Copenhagen climate summit and even a recycled film festival on the Auteurs.com. The entire campaign was kicked off by a social media outreach program that included luxurious three-course TV dinners being delivered to 300 bloggers on the day of launch.The shows segments have received over 1.5 Million views to date.