Cannes Lions

Stella Artois 'Together Apart'

MOTHER, London / ABINBEV / 2021

Presentation Image
Demo Film
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Social distancing signage was ugly and intimidating, not a warm welcome back for drinkers. So, adhering to safety distancing measures, we created a bold and artistic floor mural which let drinkers reunite safely and in style, in the comfort of each bubble.The work was handpainted over several days in our key locations.

We launched the artwork with an exclusive event on 4th of July 2020 when the hospitality industry reopened in the UK. From that point onwards, the mural was open to the public and the surrounding bars and restaurants for the whole month of July. We used reopenings around the world to launch the activation throughout 2020.

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