It was found that 1 of the main competitors of adoption is abortion. We needed to sensitise people about this controversial topic, with adoption as a solution.

We created the clothing brand for babies 'No to abortion', and we decided to tell the stories that preceded the birth of characters like John Lennon, Nelson Mandela and Steve Jobs who, given the poor state of their biological mothers, may have been aborted, but instead, they were given up for adoption.

The Pisingos Adoption Home now gets more resources through the sale of clothing for babies, than for donations.