Cannes Lions

Stop The Cycle - Coach

HAVAS REPUBLICA, Miami / AMIGOS FOR KIDS / 2020

Digital Proof JPG
Demo Film

Overview

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Credits

Overview

Execution

The campaign created by Amigos For Kids’ pro bono agency, aims to educate the public on this corrosive social issue by prompting them to join the movement and change the narrative from “someone should do something about it” to “I will do something about it.''

In the United States, an average between 4 and 7 children die every day to child abuse and neglect – one of the worst records among industrialized nations. These heartbreaking statistics vividly prove that child abuse continues to be a hidden epidemic attacking one of our most precious resources – our children.

The organization brought to life this cruel reality by creating an “abuse infinity loop,” featuring two appalling, hyper-realistic illustrations that embody the raw emotions and disturbing reality victims endure. These alarming and thought-provoking images aim to shine a light on the helplessness and untold suffering of millions of victims that need our

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