Cannes Lions
STURM & DRANG, Gothenburg / CITY OF GOTHENBURG / 2014
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Description
A man is buying food in a large supermarket. He takes product after product down from the shelves. When he emerges from behind a refrigerated counter, we see that he is pushing a large rubbish bin. He has been putting the food in this, not in a shopping trolley.
”Every year we throw away 15,000 tonnes of food in Gothenburg. What a waste.”
Stop wasting food!
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