Cannes Lions

STRADA DOUBLE CABIN

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2010

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Overview

Entries

Credits

Overview

Execution

We created an ad with augmented reality features that turned the magazine into a joystick for an Internet game. The goal was to collect the largest amount of cargo and people in the new Double Cabin Strada Adventure.

Outcome

In less than a week, over 500 thousand people played the game and were directed to the car’s hot site. Within months, the model Double Cabin Strada has already surpassed the sales of the model with an extended cabin, which was the absolute leader in its category.

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