The purpose in creating this film was to effectively communicate its corporate philosophy and core values to stakeholders using a narrative approach that focused on people. Thorough discussions with film director Yu Yamanaka and Japanese American production company were conducted to determine the key message to be conveyed, leading to the decision to showcase the company's water treatment business in the United States. Interviews were conducted at the company to uncover the story. After careful consideration, the story was finalized and the script was written. The English version was crafted to be more than a mere translation but a high-level adaptation that presents the film as an original story. This meticulous process has allowed us to create a work that truly delivers a profound message and resonates with audiences around the world.

We recognizing the need to create a compelling work that resonates not only in Japan but also with people worldwide. Being a global company employing thousands of people, we knew that there must be someone who would have a great story to tell. Interviews and surveys were conducted across the company involved in the water treatment business in search for life stories. Through extensive internal research, we were able to find our protagonist, Tri Huynh, whose extraordinary life story was truly compelling which directly influenced his approach to life effectively communicating its corporate philosophy and core values of the company. The film was widely disseminated within the company with a positive impact on employee motivation and contributed to internal branding efforts.

The content was planned to be shared across the company with an explanation and PR package from the communication department. The primary target audience was to engage employees at an emotional level. Next to that, were other stakeholders and each employee was encouraged to share it with their respective stakeholders, and promote its corporate brand through various media channels, reaching external audiences as well. This initiative reflected the company's commitment to nurturing and enhancing its corporate brand image.

South Vietnam, where the war has just ended. A nine-year-old boy, Tri, liked the idea of things going according to plan, being neat and going straight to his goal. But life doesn't always work out that way. His father served in the South Vietnamese Army and was targeted by enemy forces. One day he invites Tri to go for a walk; an excuse to keep the enemy from noticing that the whole family was actually trying to flee abroad on a homemade boat. After moving from one country to another, the family finally arrives in the USA. The boy, Tri, has a ‘step by step, straight ahead, towards the goal' motto. Even throughout his adulthood, he is determined to move forward in this way to achieve great success.

This activity to create this short film was very unique and unexpected for this brand. It was a pleasant surprise to everyone, but moreover, the level of emotional engagement was much higher than expected. The brand has been trying to break the internal "plain" and "prefect-like-image" and was looking to connect with their global employees, so everyone could feel one, and feel a connection to the brand they were working for. Our clients/Toray has given us feedback that it has been extremely impactful for them internally, receiving positive responses from their group branches, companies and affiliates regarding this short film.