Cannes Lions
PILOT MEDIA, Hamburg / MIDWAY/INDIGO PEARL / 2008
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This microsite for the next-generation action game “Stranglehold” featured an innovative contest where users had to show how creative they were, with attractive prizes to be won. The entire site was made using Flash and challenged users to make their own trailers for the game. They could use an intuitive drag-and-drop technique to line up separate modules and create a clip. The module provided video clips, text clips and sounds from the game.The finished clips were published on a website and could be rated and reviewed by users.
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