Cannes Lions
Alt.VFX, Brisbane / US FOOD AND DRUG ADMINISTRATION / 2017
Overview
Entries
Credits
Description
This is a modernized version of the classic fairytale, “The Three Little Pigs,” with an added twist. The Big Bad Wolf goes to Straw City for a bite to eat. But it turns out that the Big Bad Wolf is unable to blow down even a single structure, as his lungs are stunted from smoking as a teen keeping them smaller and weaker forever.
Execution
All head animation was hand keyframed, with on set talent head replaced in all shots with our wolf characters.
We were supplied with concept art and further developed this design in 3d using modelling and fur grooming techniques. The wolf had an extremely detailed multi layered groom as he spent a significant amount of time close to camera.
We also scanned and re-topologised many of the latex pig heads, these were textured and had fine hair grooms added also. This was done so the hero pigs could have facial performance as the latex masks were quite static. Props such as headphones were also added in CG.
There was a small amount of set dressing with straw but a huge amount of CG straw was added. The set was LIDAR scanned and we extracted parts from that to apply straw to using a custom system designed specifically for this project.
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