Cannes Lions

STREET CHILDREN SUPPORT

RAPP UK, London / UNICEF / 2010

Film
Film

Overview

Entries

Credits

Overview

Description

A child's life in sixty seconds. From a desperate existence begging for money and sleeping rough on the streets, to a window of hope in the form of an education.This ad follows Sreynet at a crucial point in her childhood. This 10 year-old-girl was born into poverty. She spends her days begging for money to feed her and her sister. When she is finished, she sleeps rough - under a net by a street light - surrounded by the visual and aural chaos of the Phnom Penh night.

Sreynet has rights like any other child - such as the right to a childhood, and the right to an education. UNICEF is protecting these rights by providing her with adult guidance and education at the drop-in centre she attends.The ad asks for a regular donation to put it right for more children like Sreynet.

Similar Campaigns

12 items

Lin the Pangolin

ARNOLD WORLDWIDE, Boston

Lin the Pangolin

2021, WORLD WILDLIFE FUND (WWF)

(opens in a new tab)