Cannes Lions
CHI & PARTNERS, London / LEXUS / 2015
Overview
Entries
Credits
Description
To bring the Lexus campaign idea of Amazing In Motion to life, we suspended acrobats and stuntmen across Kuala Lumpur’s night skyline and lit them in succession to create the illusion of acrobatic motion.
Execution
Creating STROBE would have been easy using CGI, but Lexus are a brand who don’t just talk about pushing boundaries of cutting-edge tech and design but actually go out and do it. In the Amazing in Motion series, everything is authentic, done for real, a genuine feat of engineering and design, which is why it was a must that the film be achieved in camera.
The ambition of the film took us to the top of some of the highest buildings in Kuala Lumpur, with stuntmen meticulously suspended in perfect position hundreds of feet in the air - in bespoke suits designed solely to achieve the illusion of flowing movement.
The result was an impressive production of sweeping motion across the night skyline.
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