This commercial creates a metaphorical link between an army of archers obliterating and orchard with bows and arrows and the ‘explosive’ taste of Strongbow Gold Cider.

We see tens of thousands of archers surrounding a remote orchard. They open firing on the orchard. As each apple is struck by an arrow, it explodes in a spray of golden liquid — the raw material of the cider.

Meanwhile in a bar, a young man has ordered a bottle of Strongbow Gold. When the taste hits the back of his throat, we see one final mega-apple exploding dramatically, mirroring the taste experience our hero is having. The two strands of the story are ultimately drawn together by one powerful copy proposition: New Strongbow Gold. The explosive taste of nature.