Cannes Lions

STUDENT BANKING

LEO BURNETT CHICAGO, Chicago / FIFTH THIRD BANK / 2013

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Students are at a stage where they seek freedom over their life. Unfortunately, that’s impossible to do with their current bank: The First National Bank of Mom & Dad. Every transaction with mom and dad comes with strings attached. The scrutiny is endless.

It’s time for students to break free from mom and dad’s oversight and approval. It’s time to switch to student banking at Fifth Third Bank.

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