Audience: Laggards who continue to use slow computers with out-dated operating systems.

Brief: Many people notice that their work PC is a slow workhorse but don’t know why. We needed a radio ad to explain to them why their PC needed an upgrade.

Solution: Our radio ad dramatised the telltale signs of an under-performing PC, explaining that this is what happens when your computer has an inadequate processor, and encouraging consumers to upgrade to Windows 7.

Prod notes: This was a natural read and was not edited or treated in any way.