We created seven 30-second commercials that each highlighted a different Sub of the Day and aired exclusively on the appropriate day. The campaign featured people so in tune with the Sub of the Day they have forgotten the actual names for the days of the week.

To promote the Subway 'Sub of the Day', we created 7 30-second radio commercials that each highlighted a different Sub of the Day and aired exclusively on the appropriate day. The campaign revolved around the idea that some people are so in tune with the Sub of the Day that they have forgotten the actual names for the days of the week.The campaign aimed to be extremely entertaining, yet equally hard-working. Not only did it remind people which sub was on offer on any given day, but also helped people to learn the entire schedule by mentioning the product a total of 35 times.

During the 26-week period the commercials aired, franchises in the region benefitted from a $2,423,850 increase in profit (based on ROI, after subtracting cost of production and media). This equates to a 10% increase in total sales, while typically a Subway promotion generates a 3% increase.