We all know how stressful it can be to pitch a new idea.

So we took the flip chart –the icon of corporate boredom- and turned it into a tool to pitch an idea in a fun and humoristic way.

Using the opacity of the lines, the flip chart was filled with subliminal messages to influence prospects. In a very subtle way, people in the presentation could read encouraging oneliners like ‘LOVE IT!’, ‘AWESOME’ or ‘THIS IS IT!’.

At first sight, the flip charts look perfectly normal.

But when you look closer, you will see subliminal messages,

that are created by slightly adapting the opacity of the rosters.

Every flip chart contains 3 different, optimistic oneliners.

The Subliminal Flip Charts were handed out to young entrepreneurs who recently opened their business in Antwerp.

The first stock was handed out within 1 week.

The Subliminal Flipchart is now being reprinted for the 3rd time.

In early 2017, 21% more start-ups settled in Antwerp.