In a world filled with noise, where reality is fed to us in bite-sized fragments, EL PAIS wished to remind radio listeners of the value of context when delivering news and information.

A female announcer cuts through ambiguous background sounds to relay the facts, shifting listeners’ perceptions as the radio spot develops. Our capacity to interpret sounds, and our prejudices, are put to the test through a mechanism not too dissimilar to those used for the purpose of misinformation. Only, on this occasion, it serves to draw our attention to the value of context and journalistic rigor.